Otokar’s Expansion in Europe Continues with New Acquisition in Italy
Otokar, a Koç Group company, who has been enjoying a steady growth in the European market, is now taking strategic steps to accelerate its expansion plans. Otokar, which currently carries millions of passengers on tens of thousands of buses in more than 60 countries worldwide, has acquired Mauri Bus System. Following the acquisition, Otokar plans to make a step change in the Italian market mainly with its renewed portfolio of zero emission vehicles through the new company.
Mauri Bus System, which has contributed significantly to Otokar's success in the Italian bus market, has delivered more than 700 Otokar branded buses to date. The Italian company, which celebrated its 101st anniversary last year, has been selling Otokar branded vehicles and providing after-sales services.
Stating that Mauri is a deep rooted company, which has introduced many firsts to the Italian bus market in the past with its 101-year history, Otokar Deputy General Manager Kerem Erman said, “We are thrilled to welcome Mauri Bus System as Otokar subsidiary. With this acquisition, we are elevating our successful partnership of nearly 13 years to a new level. The biggest factor behind Otokar's success has always been our customer-centric approach. We will now be closer than ever to our customers in Italy and understand their needs and expectations even better.”
Underlining the company’s growth targets for the European market Erman continued: “Italy has been one of our key markets. Otokar buses have been on the Italian roads since 2010, providing passenger transportation. We believe that Otokar’s current success in the country will further increase from now on.”
Regarding the agreement Umberto Mauri, Mauri Bus System SrL CEO, said “We are very proud to be a part of Otokar, a global brand. I’m confident that with this agreement Otokar will empower its presence in Italian market in terms of sales and aftersales.”
Otokar currently has four international subsidiaries, and exports account for more than 70% of the company’s revenues. With this acquisition, Otokar has added a subsidiary company in Italy to its European operations after the companies in France and Romania.
Otokar, a preferred bus brand in Europe, starting with France, Italy and Spain, continues to maintain a strong growth trend with successful sales deals. Otokar signed important framework agreements in the Italian market in the previous years, and as part of these agreements, placed orders for Vectio and Kent buses in 2022. The majority of Otokar buses that will operate in the Tuscany and Puglia regions, will be natural gas-powered. Otokar has also recently received orders for electric buses to serve different cities of Italy.
MAURI BUS SYSTEM SRL
Established in 1921 as body vehicle repair workshop, Mauri Bus System SrL has introduced many firsts in the field of buses throughout its history of more than 100 years. Mauri is the company that developed and manufactured Italy's first aluminum-bodied articulated bus, Europe's first trolley bus with emergency diesel engine, and the first 12-meter total low-floor bus in the Italian market. The company, has its own spare parts organization in Italy as well as a wide and competent service network. Mauri Bus System has been operating as Otokar’s dealer in Italy since 2010.